framedworks
Social media for a real estate photography studio should do more than showcase the final images. At Framedworks, I worked on shaping an Instagram presence that reflects the studio's visual approach, from cinematic property showcases to educational content about light, architecture and composition.
01
a story behind every frame
Every property has its own character. Sometimes it's the way natural light moves through a room, the texture of a material, the lines of the architecture or the relationship between a home and its surroundings.
My approach to Framedworks' social media was to bring these details into focus, moving beyond traditional property promotion towards a more editorial, photography-led way of telling stories.
02
BUILDING A
VISUAL LANGUAGE
A cohesive feed doesn't mean every post has to look the same. It means each format has a purpose, while the overall identity remains recognisable. I worked on structuring Framedworks' Instagram content around four pillars:
SIGNATURE PROJECTS
PROJECTS
EDUCATIONAL
INSPIRATIONAL
04
My work with Framedworks brought together the parts of social media I enjoy most: creative strategy, visual storytelling and the details that make a brand feel distinctive. From defining content pillars to shaping individual covers, carousels and captions, I worked on creating a more intentional approach to Instagram, one that gives the photography room to speak while building a recognisable identity around it. Because good photography deserves more than a place in the feed. It deserves a story.
01
CONTENT STRATEGY AND PLANNING
02
VISUAL STORYTELLING
04
COPYWRITING AND BRAND VOICE
