head of pr · maastricht · 2021-2023

head of pr · maastricht · 2021-2023

Let's dance!

Head of PR for a dance association; turning classes, workshops, events, and voices into an energetic shared identity.

Head of PR for a dance association; turning classes, workshops, events, and voices into an energetic shared identity.

MORE THAN
A design

As Head of PR, I combined creative direction and organising with hands-on community work: designing posters and social content, filming choreography and workshops, planning events, and creating space for dancers to be seen, heard, and represented.

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CREATIVE
DIRECTION

EVENT
PHOTOGRAPHY

SOCIAL
CONTENT

WORKSHOPS
IN MOTION

MAKING ROOM
FOR MOVEMENT

In addition to our regular classes, we engage in conversations with our members to provide them with a voice and understand the needs of our community. Using this information, we coordinate workshops, for which I am responsible for designing, recording, and editing videos.

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CREATIVE FOCUS
AREAS

I helped shape the creative and strategic direction of Let's Dance!, from building an engaged community to planning campaigns that brought workshops and events to life. Through design, photography, videography, and collaboration, every piece of content was created to strengthen the association's presence both online and offline.

Brand & Community

creative content

campaigns & promotions

events & collaboration

The role became much more than keeping our social media active. It became one of the main ways we communicated with our members, whether that was sharing class schedules, announcing workshops, or capturing memories from performances. Every post had a purpose: to keep the community informed, connected, and excited to be part of Let's Dance!.

more content

Taking Let’s Dance! to the Next Level

more content

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Taking Let’s Dance to the Next Level

Taking Let’s Dance to the Next Level

Our organization is about more than just setting up dance classes, and my role involves more than only creative tasks. All of it contributes to our bigger goal, which is giving dancers and the dance community a voice and a place to shine. While globally we've done well in creating spaces for work, we've noticed a gap in supporting cultural activities like dance in that way.

Our organization is about more than just setting up dance classes, and my role involves more than only creative tasks. All of it contributes to our bigger goal, which is giving dancers and the dance community a voice and a place to shine. While globally we've done well in creating spaces for work, we've noticed a gap in supporting cultural activities like dance in that way.

We're working towards making sure that dancers not only have spaces to learn and practice but also places where they can showcase their talents and contribute to our shared cultural experiences. We believe that dance is more than just a skill – it's a way of expressing who we are, building connections, and making life more colorful. Our mission is to make sure that dance gets the recognition and support it deserves as an essential part of our culture.

We're working towards making sure that dancers not only have spaces to learn and practice but also places where they can showcase their talents and contribute to our shared cultural experiences. We believe that dance is more than just a skill – it's a way of expressing who we are, building connections, and making life more colorful. Our mission is to make sure that dance gets the recognition and support it deserves as an essential part of our culture.

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Giving dancers a voice

Giving dancers a voice

🏙️

🏙️

Spaces to practice

Spaces to practice

💃

💃

Expression

Expression

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