marketing campaign · maastricht

marketing campaign · maastricht

powervrouwen

power
vrouwen

A strategic campaign to increase brand visibility while attracting ambitious female entrepreneurs to join the PowerVrouwen business platform.

A strategic campaign to increase brand visibility while attracting ambitious female entrepreneurs to join the PowerVrouwen business platform.

project
POWERVROUWEN

During my internship at Mackintosh Branding, I conceptualised and developed a new online and offline campaign for PowerVrouwen: a business platform built to unite women with entrepreneurial ambition. The work moved from audience research through design and evaluation, spanning graphics, GIFs, posters, podcasts, website updates, and events.

04
SOCIAL PLATFORMS

05
DYNAMIC EVENTS

10
INSPIRING PODCASTS

One idea,
MANY TOUCHPOINTS

The campaign brought PowerVrouwen into people’s everyday feeds, events, and conversations. I developed graphics, GIFs, posters, podcast concepts, website updates, and campaign moments that turned a strategic direction into a recognisable platform.

GRAPHICS

GRAPHICS

GRAPHICS

Visuals that capture attention

POSTERS

POSTERS

POSTERS

Promotional designs

GIFs

GIFs

GIFs

Empowering content through animated images

EVENTS

EVENTS

EVENTS

Arranging events for entrepreneurial women where we inspire, support each other, and exchange career insights for business development.

Join Us

Join Us

Join Us

Are you a businesswoman with ambition as tall as the sky? Do you want to network with like-minded PowerWomen? Go to the website now!

Are you a businesswoman with ambition as tall as the sky? Do you want to network with like-minded PowerWomen? Go to the website now!

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