My colleague and I developed a unique and bold concept in which we figuratively and literally "mark" Stiphout. Through thorough research of both the current and target audience, we established design requirements to ensure the new branding aligns seamlessly with Stiphout's current and prospective audience. Every aspect of the rebranding effort is strategically incorporated with our concept, making Rederij Stiphout an unmistakable symbol of maritime excellence and modern allure.