SYDNEY HEEL PAIN CLINIC
01
Working for a multi-location clinic meant wearing many hats. One day I'd be planning marketing campaigns and creating content, the next I'd be designing custom orthotics in CAD and preparing them for 3D printing.
PATIENT COMMUNICATION
MARKETING & CAMPAIGN MANAGEMENT
GRAPHIC DESIGN & SOCIAL MEDIA
3D ORTHOTIC DESIGN & PRINTING
02
3D ORTHOTICS PROCESS,
BROUGHT IN-HOUSE
INSANE
TURNAROUND
HIGHER
ACCURACY
FULL
CONTROL
CLOSE
COLLABORATION
One of the most innovative aspects of my work was designing and 3D printing custom orthotics in-house. Patients no longer face the traditional two-to-three-week wait.
We’ve revolutionised this process by bringing orthotic production entirely in-house.
Working closely with our podiatrist and massage therapist, I handled the 3D design, modelling, and printing of orthotics using advanced Computer-Aided Design (CAD) technology.
This system allows us to reduce turnaround time from weeks to just days, achieve higher accuracy and allow for adjustments, modifications, or remakes can be done almost immediately
The approach not only improves efficiency but also enables a more personalized, responsive, and high-quality experience. It’s a direct intersection of creative design thinking and medical innovation, and a project I’m proud to have driven.
03
MARKETING ASPECTS
Alongside the clinical production work, I owned the clinic’s day-to-day marketing presence: creating content that felt clear, helpful, and consistent for patients across every touchpoint.
SOCIAL MEDIA MANAGEMENT & CONTENT PLANNING
TARGETED EMAIL CAMPAIGNS & PATIENT UPDATES
WEBSITE UPDATES, GRAPHICS & GOOGLE MAPS POSTS
CAMPAIGN VISUALS THAT EXPLAIN CARE SIMPLY
04
A CREATIVE LIFE
IN SYDNEY
Between the ocean dip, the morning coffee, and a clinic day where no two problems look the same, Sydney gives this work its pace: practical, sunny, collaborative, and always moving.
